Increase margins with a better pricing system
We design and develop pricing strategy and systems for AI and SaaS companies that keep working long after we're gone.




90% of pricing problems in tech come down to these four areas
Value Metric

Packaging & Model
Old models rarely fit today's business. We rebuild packaging and price on real data.
Our approachAI Monetization
Most AI pricing gets costs and credits wrong. We design a model that holds margin.
Our approachPrice Execution
Most margin leaks after the price is set. We bring discounts under control.
Our approachA pricing system that works for you
Where value is created, and where price leaks.
The packaging, tiers, and value metric. And what each is worth.
A working system that keeps pricing after the engagement ends.
Tracked against live deal data and tuned as the market responds.
Pricing changes that show up in revenue
Pricing problems with revenue at stake

Here’s what happens next.
- We review your note
- Kris reaches out
- Together, we define the next step
Find the value hiding in your business
We’re pricing and commercial engineers for AI and SaaS companies. We design pricing that reflects the value your product creates - then build you a working system that keeps it right after we leave. Not a slide deck, not a recommendation: a running tool your team owns.
B2B SaaS companies, AI-native products, and the private equity and VC firms that back them. Our sweet spot is companies with real revenue and usage but no dedicated Head of Pricing - where the pricing decision matters and no one internally owns it.
Three ways. We ship a working system instead of a report. We do it in an eight-week sprint instead of a four-to-six-month engagement. And we tie part of our fee to the results, so we only win big when you do.
Eight weeks from diagnosis to a shipped system. We work hypothesis-led - we arrive with a specific diagnosis and validate it, rather than spending the first month asking questions. It’s faster because we’re testing a view, not exploring from scratch.
A working pricing system - the new model, the packaging, and an Agentic Repricer that keeps monitoring pricing performance after the engagement ends. For most clients, it’s the first thing in their business that runs on AI.
A base fee for the sprint, an optional subscription for the ongoing system and support, and a success fee tied to the uplift we create - 20–30% of Year 1, capped at 3× the base fee. You carry less risk going in, and our incentive is your result.
It’s the fastest lever you have on profit. A pricing gain flows almost dollar-for-dollar to the bottom line - no new headcount, no extra spend - while most companies leave that money on the table for years because no one owns the decision.









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