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Don't give dumb discounts. Guide for SaaS

A comprehensive guide to discounting strategies for SaaS companies during Black Friday and Cyber Monday. It provides insights into when it makes sense to participate in promotions, how to prepare for them, key pricing tactics, and how to optimize discounts for subscription-based businesses. Learn whether Black Friday is a good move for your SaaS business, how to avoid common discounting mistakes, and how to maximize revenue while protecting profitability.

Take a sneak peek at what you find inside the report:

  • Should you participate? – How to determine if Black Friday is right for your SaaS business.
  • ‍Discounting strategies – What to discount, how much, and how to structure your offers.
  • ‍Marketing tactics – How to effectively communicate and promote your Black Friday deals.
  • ‍Retention risks – Why discounted customers churn at higher rates and how to manage it.
  • ‍Customer segmentation – How to tailor offers to different buyer personas.
  • ‍Competitive positioning – How to differentiate your offer and avoid price wars.
  • ‍Optimizing campaign duration – Should you run a 4-day or 14-day campaign?
  • ‍Post-Black Friday analysis – Key SaaS metrics to track and lessons for next year.

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