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Have you ever wondered how Nordic SaaS companies figure out what to charge for their cool apps and services?
It's like a big puzzle, and the "State of Nordic SaaS Pricing" report has put the pieces together.
We've teamed up with the experts at SaaSiest and checked out pricing details from lots of companies – over 1,500! We peeked at everything: from their cheapest offers to the fanciest packages and all the cool features in between.
If you're curious about the smart moves these companies are making to earn more and grow, stick around. We've got some great insights to share.
Ready to jump in? Learn more, or download the report straight away.
The report's methodology entailed an analysis of over 1,500 SaaS companies across five Nordic countries. The data was compiled by Valueships and SaaSiest, scrutinizing 1,700 active pricing pages. Company sizes were determined using LinkedIn metrics.
Industry classification was aligned with G2's standards, with non-G2-listed companies categorized by analogy. Pricing information was manually collected from websites and vetted by SaaS experts.
The focus was on discerning market patterns and setting benchmarks, rather than exhaustive coverage, allowing for the exclusion of data outliers and LinkedIn inaccuracies.
TL;DR
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The reasons why it's a missed opportunity are:
The research shows that 53.8% of products have a pricing page on their website, while 46.2% do not. This suggests that almost half of the companies are not utilizing their pricing page to its full potential.
A significant 74% of companies do not specify which of their plans provides the most value, potentially leaving a substantial amount of Monthly Recurring Revenue (MRR) unclaimed.
Only 25.6% of companies prompt customers to select a plan that is highlighted as "the" plan or "most popular," which can guide customer decision-making and potentially improve conversion rates and shorten the sales cycle.
According to case studies, indicating the "most popular" plan can positively impact conversion rates and sales cycle duration.
We can discern the following information about pricing for the average Nordic SaaS company:
The report also offers a comparison of the average prices for SaaS plans, detailed as follows:
The report also highlights that the freemium model is offered by around one-fourth of all companies and notes that offering a freemium model automatically decreases the perceived value of the product.
The line graph compares the price ranges of the cheapest and most expensive plans for companies with and without a freemium model:
Companies with no freemium model generally set higher prices for both their cheapest and most expensive plans across the 25th, 50th (median), and 75th percentiles.
Companies with a freemium model tend to have a lower pricing structure for both their cheapest and most expensive plans.
Companies that offer a freemium model charge less overall, but the most significant price difference is seen in the most expensive plans, suggesting that these companies want to maintain a low barrier of entry.
Although freemium models can make it easier to get users, they may also make people less willing to pay, since free stuff isn't always perceived as valuable.
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Expert in B2B pricing, monetization and value-based selling strategies. Over the past year, he has completed over 40 consulting projects in Europe. Prior to founding Valueships, he worked at McKinsey & Company, mainly in the TelCo, software, and banking industries. He completed his doctorate in pricing in SaaS start-ups at the University of Economics in Wrocław, where he also lectures.
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Expert in B2B pricing, monetization and value-based selling strategies. Over the past year, he has completed over 40 consulting projects in Europe. Prior to founding Valueships, he worked at McKinsey & Company, mainly in the TelCo, software, and banking industries. He completed his doctorate in pricing in SaaS start-ups at the University of Economics in Wrocław, where he also lectures.
