Understanding the revenue model is essential to make a good bet. Ensuring the trajectories are healthy, unit economics is strong, and the pricing model allows for scalability is critical.
We don’t always suggest a full-fledged commercial due diligence, but a rock-solid benchmarking and sanity check exercise with experts are helpful.
As someone who’s responsible for final valuation and moving the company forward to the next round or exit, you can tap on the profitability and pricing lever. EBITDA multiples are your baseline, so you can use pricing to unlock ~10% more revenue for an average SaaS company.
Do you think all start-up founders fully understand the value of their product and services and know how to pitch it to enterprise? From our experience, 87% companies have underoptimized prices. Also, they don’t really know how to create compelling ROI/Cost analyses and formulate business cases, which close the deals. If you want to make it big, and reach $100M valuation, you can’t afford not selling to these customers, and we can help.
We can help to address those challenges by tailoring an approach to the specific use-case of our clients through analytics, data science, and primary research.
Depending on how big your project is, we can deploy our battle-tested revenue engine diagnostics, which we use in pricing projects to give you a general overview of your revenue model effectiveness. We always benchmark companies against the market standard and competitors, so you can have a feeling of what you get.
Buying something larger or trying to build synergies with other projects? We can help you strategize and identify the risks and opportunities of the investment. From addreable market to internal organizational capabilities. From software to services companies. Our consulting experience proves we know how to do it fast and efficiently.
If you want to think of a more structured project for one of your portfolio companies, we can make it happen. Also, we regularly organize training and capability-building workshops, so the teams can learn from each other. No matter what you decide to do, keep in mind that pricing and value selling are still untapped revenue growth levers, so doubling down on them will bring you fast and positive ROI
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