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We understand SaaS business inside out. Typically we help our clients with SaaS pricing strategy optimization based on quantitative and qualitative research to maximize MRR and/or ARPU impact. We tailor our engagements to the client's situation based on the initial diagnostics. We can help both with SaaS margin sealing and SaaS pricing optimization to reflect willingness-to-pay, but also with SaaS pricing transformation that includes Core Value Metric diagnostic and business model investigation.
We understand SaaS business inside out. Typically we help our clients with pricing strategy optimization based on quantitative and qualitative research to maximize MRR and/or ARPU impact. We tailor our engagements to the client's situation based on the initial diagnostics.
We understand SaaS business inside out. Typically we help our clients with SaaS pricing strategy optimization based on quantitative and qualitative research to maximize MRR and/or ARPU impact. We tailor our engagements to the client's situation based on the initial diagnostics.
We can help both with SaaS margin sealing and SaaS pricing optimization to reflect willingness-to-pay, but also with SaaS pricing transformation that includes Core Value Metric diagnostic and business model investigation.
SaaS companies frequently set the prices based on their gut feeling, leaving plenty of margin on the table. SaaS pricing as a topic is scattered around the organization with no proper processes, knowledge, or capabilities.
According to our research, SaaS companies underperform in terms of SaaS pricing strategy and operations compared to the wider tech market.
Our SaaS clients typically focus on revenue from new users only, while the biggest growth lever is already in their current base. No tools or offering for current clients and lack of pricing differentiation influence their opportunities to grow. A particular SaaS's ability to grow horizontally is what distinguishes good from great SaaS companies.
One of the most significant flaws in SaaS businesses is the lack of organizational confidence and rigid procedures for handling long-term discounted clients. According to our research, discounted/grandfathered clients tend to churn more heavily not even mentioning how much margin potential they consume in time.
We can help address those challenges by tailoring an approach to the specific use-case of our clients through analytics, data science, and primary research.
Connecting primary research with the usage analysis helps us understand what willingness to pay, packaging, and billing model are ideal for your SaaS growth, both in terms of margin and revenue.
Increasing SaaS pricing and plans differentiation, and setting up usage thresholds based on deep research enables SaaS companies to successfully encourage users to up-sell.
Advanced analytics on current clients, P&L analysis, and SaaS churn analytics associated with discounts limitation help us make informed decisions on how you should approach your users.
I was skeptical about pricing research, but now we know much more about our customers and the value we create as a product. Overall, the business impact of the pricing changes and ROI of the project was so high we even had to communicate it to our investors. That means something.
I was skeptical about pricing research, but now we know much more about our customers and the value we create as a product. Overall, the business impact of the pricing changes and ROI of the project was so high we even had to communicate it to our investors. That means something.
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SaaS pricing models typically involve subscription-based pricing, where customers pay a recurring fee for access to the software. This differs from traditional software pricing, which often involves one-time upfront fees for software licenses and periodic payments for maintenance or upgrades.
Common SaaS pricing strategies include tiered pricing (offering different plans with varying features), usage-based pricing (based on usage levels or resources consumed), freemium (offering a free plan with limited features), and flat-rate pricing (one price for all features).
Value selling can be applied to SaaS sales by focusing on the unique benefits and solutions provided by the software, such as increased productivity, cost savings, or process improvements. Sales teams should communicate the return on investment, ease of use, and ongoing support to potential customers.
A SaaS sales strategy involves defining target markets, setting sales objectives, identifying the best channels to reach potential customers, and developing a sales process that highlights the unique value of the software solution, ultimately driving conversions and customer retention.
SaaS businesses can benefit from pricing consulting by identifying optimal pricing structures that align with their value proposition, target audience, and market dynamics. Consultants help develop pricing strategies that maximize revenue, customer acquisition, and retention.
SaaS businesses can optimize customer acquisition costs by targeting high-value customer segments, streamlining marketing efforts, utilizing cost-effective channels, and optimizing the sales funnel to convert leads more efficiently.
Customer success in SaaS refers to proactive efforts to ensure customers achieve their desired outcomes using the software, leading to higher satisfaction, increased retention, and potential upselling opportunities. It involves onboarding, support, training, and ongoing engagement.
SaaS businesses can improve customer retention by delivering consistent value, offering excellent customer support, implementing effective onboarding processes, monitoring usage data to identify potential churn risks, and actively engaging with customers to gather feedback and address concerns.
SaaS businesses can improve customer retention by delivering consistent value, offering excellent customer support, implementing effective onboarding processes, monitoring usage data to identify potential churn risks, and actively engaging with customers to gather feedback and address concerns.
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